Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
Easy Indoor Entertainment AirFort is Fun for Everyone Kids love building forts. No couch cushion or blanket is left untouched. While this imaginative play creates lots of fun, it also creates lots of mess. If only you could walk across your living room floor without dodging pillow traps… sigh. Give...
Creatable World Customizable Dolls for Every Kid Kids reap huge benefits from playing with dolls. Pretend play fosters creativity, imagination, self-expression, and budding social skills. And let’s be honest… us grownups love getting to relive our childhoods by taking part in the fun. Mattel (the makers of Barbie) recently launched...
Monti Kids An At-home Intro to Montessori Did you know that 85% of your child’s brain is formed by age three? Yep, there’s a lot of exciting stuff happening in that cute little noggin. Guide your baby or toddler’s development with Monti Kids. This subscription service provides the tools—and the toys—to kickstart early...
Build with Eco-bricks GOOD FOR KIDS GOOD FOR THE PLANET Looking for a greener version of your tot’s most beloved plastic building toy? Snag a set of Eco-bricks, stat. These interlocking bricks are made from natural, biodegradable wood so, they’re safe for the environment and an awesome non-toxic toy for...
Yoee! THE MOST FUN 3-IN-1 Think newborns only eat, sleep, cry, and poop? Okay, fine… those things do take up the bulk of their day, but you’ll definitely want to fit in playtime with this new toy. Designed to engage your baby’s senses from day one, Yoee Baby is part plush, part teether, part...
One Shape, Endless Possibilities IMAGINATIVE PLAY FROM PLUS-PLUS Need an activity to occupy your kiddo for more than five minutes? Our newest playtime obsession isn’t on a screen, doesn’t involve glitter, and won’t ruin your carpet. You’re welcome. Kids can create absolutely anything they imagine with Plus–Plus. These 3/4″-long interlocking pieces fit together...