This Will be Your Favorite New Arrival


A Box of the Best


From swaddles to burp cloths, onesies to nail clippers, figuring out everything you need for a new baby is time consuming and overwhelming. In fact, we credit a teary meltdown in the bottle aisle at Babies “R” Us for spurring the idea to create weeSpring. So we especially love discovering new brands that are all about making life easier for parents.

Meet Finnbin, a baby box company inspired by the Finnish tradition of providing families with a state-funded “starter kit”—a cardboard sleeper for newborns, filled with must-have products. Since 1938, Finnish parents have been enjoying this genius tradition, and now you can too.

Each Finnbin box comes with over 45 hand-selected items (from awesome brands like aden + anais, SkipHop, Dapple, KicKee Pants, and Safety 1st). It’s packed with onesies, pants, bibs, a portable changing pad, hooded towel, washcloth, blankets, swaddles, toys, blocks, grooming and health gear, diapers, nipple pads, and so much more. Better yet, the box doubles as a safe, cozy spot for baby to snooze. It’s equipped with an infant sleeping pad, water-resistant pad cover, and a 100% cotton fitted sheet. While each box retails for $450, it contains over $800 worth of items.

So if you’re an expecting parent (or know one), skip that whole baby store meltdown thing and get a box of the best thanks to Finnbin.


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