Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
Bundle of Dreams These mattresses are the total package Baby sleep (or lack thereof!) is a mystery to new parents. But there’s one part of the ever-changing snooze situation that’s crystal clear: a safe sleep environment is essential. Bundle of Dreams’ mattresses make healthy, safe sleep possible at more affordable prices. Created...
The Ollie Swaddle A One-size-fits-all Essential Parenthood is filled with endless choices to make, options to weigh, and Googling to do (amiright)? Sometimes, picking the right gear can feel like a full time job. Good news: there’s a must-have swaddle that makes at least one decision a breeze, while helping...
A Safe, Portable Sleep Space The Smitten Bassinet Box from Pip & Grow When it comes to navigating the endless (overwhelming!) sea of baby products, sometimes the best thing a new parent can do is keep things simple. And it doesn’t get simpler—or safer—than the Smitten Bassinet Box from Pip & Grow. Inspired by...
We’re All About Evereden Safe, Effective Baby Skincare There’s nothing quite like new baby skin. It’s soft, silky, and always smells good. But in those first few years, it’s also extremely sensitive and much thinner than adult skin. So it’s extra important to choose products made with safe, gentle ingredients....
Switch Sunglasses Real Protection from Real Shades Now that warm, sunny days are upon us… you’re probably doing a whole lot of sunscreen applications (and yes, you truly deserve a medal for successfully slathering it on a squirmy baby or toddler). But one of the things that often gets overlooked...
A Bedtime Must-have Lay Down, Swaddle Up Swaddling brings newborns back to the good old days in the womb. But here’s the catch… not all babies enjoy being wrapped like a burrito with their arms down by their sides. Instead of sleeping, they turn into tiny Houdinis who’ll stop at nothing to break...