Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
All About AVYN A Must-have Bra for Modern Moms Nursing bras are notorious for putting function over fashion… let’s just say they don’t do any favors in helping a postpartum mama feel her best. The frump stops here, thanks to AVYN bras. Founded by women, this new line of super comfy, supportive, stylish bras...
The Ava Bracelet Fertility, Cycle, and Pregnancy Tracking Whether you’re trying to get pregnant or trying not to, keeping tabs on your fertility cycle is often a bewildering and time consuming process. Thanks to Ava, you can effortlessly get key info on your fertile window while you sleep—no guesswork, temperature charting, or peeing on a stick....
Say Hello to Sparkling Mama A Fizzelixer for Morning Sickness We’ve all heard about the pregnancy glow—shiny hair, radiant skin, and unbreakable nails. But ya know who’s not feeling the glow? A woman with morning sickness. When it’s hard to get out of bed (and get out of the bathroom!), powering through the day...
Get this for “the girls” Sugar Candy from Cake Maternity The last thing an expecting or new mom needs is an uncomfortable bra. As your body changes, you may feel like your bust is—quite literally—busting out at the seams. Add thick wires and rigid cups to the mix and you’re...
The Birth Hour Online Classes for Soon-to-Be Parents Aside from relishing your last few weeks of sleeping in and going to the movies on a whim, the months leading up to childbirth are an important time to prep for the big day and beyond. Luckily, there’s no need to spend...
A Smart Pregnancy Wearable The Bloomlife Contraction Tracker Once the third trimester rolls around, most expecting moms go into high-alert mode, thinking every day is the day. Your thoughts are a spiral of worries and questions, and every twinge feels like a contraction. Wouldn’t it be nice to know what...