Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
Wander & Roam A Must-have Play Mat We love long-lasting products that are useful for every age and stage. Bonus points if they’re easy on the eyes, durable, and a breeze to clean. Wander & Roam foam play mats check all those boxes, and then some! Whether you have a newborn, a...
Nontoxic, Worry-Free Skin Products SKIP THE GUESS WORK WITH BEAUTY COUNTER Between sunscreen, lotion, and soap, we apply a whole bunch of stuff on ourselves and our kiddos every day. (If only your squirmy baby appreciated all the effort it took to protect those chubby little legs from the sun’s...
A Plastic-Free Feeding Solution PURA KIKI SIMPLIFIES THE BOTTLE SEARCH Babies are very particular when it comes to finding the perfect bottle, but the ongoing quest can get expensive and take up way too much coveted kitchen cabinet space. Then in a flash, it’s time to start the search all over again...
All Natural Art Supplies SAFE, CREATIVE PLAY WITH ECO-KIDS Between the never-ending snack crumbs and sticky little fingers, life with a little one can get messy. (Being an explorer is a hands-on job.) Well, spread out some newspaper, because things are about to get even more, um, colorful… Help your...
Tegu Transforms a Classic BLOCKS YOU’LL LOVE AS MUCH AS YOUR KID DOES Even if your tot is a tech genius (despite FaceTiming the most random person in your phone at the crack of dawn), there’s still nothing quite like a great set of blocks. Tegu magnetic wooden blocks are a...
The Ultimate Throwback Toy CLASSIC BLOCKS FROM UNCLE GOOSE In honor of #tbt, we wanted to share one of our favorite throwbacks that’s still going strong on the new baby circuit… Uncle Goose’s Classic ABC Wooden Blocks (available in more than 20 languages!) are a beloved playroom staple. This set...