Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
The Snuggle is Real All About Bonsie One of the best parts of having a newborn? The snuggles. And better yet, those snuggles bring important health and emotional benefits to parents and their little ones. Skin-to-skin contact helps babies feel cozy and calm, while boosting brain development and mom’s milk supply....
The Ollie Swaddle A One-size-fits-all Essential Parenthood is filled with endless choices to make, options to weigh, and Googling to do (amiright)? Sometimes, picking the right gear can feel like a full time job. Good news: there’s a must-have swaddle that makes at least one decision a breeze, while helping...
All About Boon HEALTH AND GROOMING MADE SIMPLE If anyone can make a nasal aspirator adorable, it’s Boon. (As you read this, your baby’s bottles are probably drying on their beloved Grass Countertop Drying Rack). The brand behind innovative products that make parenting easier just launched a kit to make...
A Box of the Best FINNBIN TAKES ALL-IN-ONE TO A NEW LEVEL From swaddles to burp cloths, onesies to nail clippers, figuring out everything you need for a new baby is time consuming and overwhelming. In fact, we credit a teary meltdown in the bottle aisle at Babies “R” Us...
Mad About Moba THE MODERN MOSES BASKET There’s a reason moses baskets stand the test of time: newborns love them. And you’ll love this modern day makeover. The latest safe sleep recommendations from the American Academy of Pediatrics encourages parents to room-share with their babies for at least the...
Yoee! THE MOST FUN 3-IN-1 Think newborns only eat, sleep, cry, and poop? Okay, fine… those things do take up the bulk of their day, but you’ll definitely want to fit in playtime with this new toy. Designed to engage your baby’s senses from day one, Yoee Baby is part plush, part teether, part...