Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
We’re excited to be rolling out our weeSpring gear guide! We’ve made data-driven picks based on hundreds of thousands of product ratings from parents like you — making it easy for you to find the very best for you and your baby.
Modern, Handcrafted Must-haves OUR FAVORITES FROM ANCHOR & ADORN Even though you know about (and probably own) what feels like a million baby products, there’s always room for a new obsession… anchor & adorn is a brand new (mostly) online boutique specializing in handcrafted, modern baby goods and accessories. This family biz was created...
A Plastic-Free Feeding Solution PURA KIKI SIMPLIFIES THE BOTTLE SEARCH Babies are very particular when it comes to finding the perfect bottle, but the ongoing quest can get expensive and take up way too much coveted kitchen cabinet space. Then in a flash, it’s time to start the search all over again...
Beyond the Basics INTRODUCING GIGGLE STYLE Nothing says summer like popsicle print dresses, anchor patterned polos, cheery hats, and colorful rompers. Be sure to free up some space in your phone’s camera roll, because the new giggle Style Collection calls for some major baby photo shoots. We’re big fans of...
A Summer Cool Down Essential CHILL OUT THANKS TO SWEATY BABY An overheated baby usually equals a cranky baby. Who can blame them? It’s hard being glued to the stroller on a hot day with limited hand-eye coordination and a first language of mostly grunts. Cool your kiddo down with...
Bugs Begone with Buglet AN ALL NATURAL BUG BRACELET When summer makes its much anticipated appearance, so do the mosquitos… and lots of ’em. But most bug repellants contain harsh chemicals and aren’t designed for little ones. Plus, who needs something else to have to apply before going outside… sunscreen battles are...