Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
A Feeding Favorite The GentleBottle from Olababy Ever stared down a massive aisle of bottles in a baby store and felt completely overwhelmed about what to buy? You’re not alone. (This exact scenario is what led our founder Ally to create weeSpring!) Skip the store or aimless online searching and check out the...
Little Feminist Big Life Lessons Did you know only 31% of children’s books feature a female character, and only 13% feature a person of color? And cue the record screech. Thankfully there’s a new simple and fun way to give kids a realistic look at their world through amazing stories. Little Feminist Book Club, a...
Smart Car Snacking Less Mess with Travel Tray Imagine if every time you got in the car, someone lovingly made sure you had your favorite drink (in your favorite cup, of course), paired with your favorite snack, in arms reach? Kids really have it made. Since that’s the scenario of your dreams,...
Play it Safe Modern Babyproofing from Bink What do outlets, furniture corners, and blind cords have in common? They’re all things that terrify new parents when their babies start crawling. Since we can’t outfit every room with floor-to-ceiling padding, there’s a better, much more stylish way to keep your curious kiddo safe. Bink’s...
A Lunchtime Essential Sugarbooger Sandwich Boxes You know who doesn’t want a smushed sandwich? Your kiddo. And you know who really doesn’t want a smushed sandwich? You… when it’s time to unpack the lunch they didn’t eat. Packing lunch can feel like an art form—and it’s hard to be on top of your...
Aden + Anais’ New Arrival Diaper Duty Just Got More Adorable The quest for the perfect diaper stops here. aden + anais just launched a line of super soft disposable diapers with the same signature prints as their beloved swaddle blankets. And commence the swoon. Designed for ultimate comfort and dryness, aden...