Baby gear, simplified. Your friends' must-haves, plus our editors' favorites in weeLove.
Lock in Leaks Worry-free Underwear from Proof Many women have lived (or lived in fear of!) a very specific junior high nightmare: white jeans + a period stain. And even as adults, surprise leaks are still no picnic. Now, thanks to Proof underwear, you can stay dry, comfortable, and worry-free....
Stressed about screen time? A must-have for healthy eyes Technology is a huge part of our lives, especially these days as kiddos spend a lot more time playing and learning online. One recent study showed that screen time is up 200% since COVID-19 lockdowns began 6 months ago! While there are big...
Your voice matters Make sure it’s heard this election ICYMI, there’s a pretty big election happening soon. Casting your vote allows you to make a choice for how you want your lives, your families’ lives, and those of your neighbors and friends to be moving forward. It is a tremendous...
So much more than a new toy…. Empowerment Through Play A favorite doll is more than a toy… it’s a beloved friend for snuggles, tea parties, playdates, and beyond. Kids especially connect with a doll when it reflects who they are, how they feel, and even how they look. But...
Sick Day Prep Kit Feel Better with Fridababy With the change of seasons comes… cold season (along with various other bugs to keep parents Googling all night!). Get prepped ahead of time with the Sick Day Kit from Fridababy. It’s packed with essentials to help your under-the-weather baby feel better, faster. ...
Safety 1st Adhesive Magnetic Lock System A Must-have for Off-limits Areas Attn: parents of Houdinis, explorers, daredevils and… well, babies. Once your curious kiddo starts crawling, pulling up, and walking… everything in arm’s reach becomes a danger zone. And cabinets and drawers (with all that *super fun* opening and closing!) are...